Online media buying agencies usually interact with sales and marketing companies through a specific paradigm. After working with their client to create the parameters of a campaign the agency will send out a mass RFP. Advertising sales teams usually create a proposal (almost always as a PowerPoint presentation) and submit the proposal to an agency by a certain deadline. If there is interest from the agency or the client they then will engage in more detailed conversation and negotiation with the media company.
There is opportunity to create a web service that will make this initial interaction more efficient and reach a wider audience. A media buying agency would post their RFP on this B2B website with specifics regarding the campaigns. Any marketer/sales team that has been approved (by agency) can view the RFP and respond by submitting a proposal.
The website would provide value:
The website would not change the manner of which media buying agencies and corporate sales interact. Instead it would just add efficiency and organization to an existing process. The site would also enable more companies to view RFP’s and create more proposals. This should make the market more competitive and lead to better proposals. Let me know what you think, especially if you work in online advertising sales or in media buying.