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Digital Epiphanies are all those great ideas that pop into my head and for which I can't stop thinking about until I stop thinking about them.

This blog is an outlet so that ideas can be shared, advanced, criticized and exchanged. So please add your comments and free your trapped parcels of genius by sharing your business ideas. Don’t worry, if somebody actually steals it, starts a business and hits it rich, I’ll buy you a beer.

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Online media buying agencies usually interact with sales and marketing companies through a specific paradigm. After working with their client to create the parameters of a campaign the agency will send out a mass RFP. Advertising sales teams usually create a proposal (almost always as a PowerPoint presentation) and submit the proposal to an agency by a certain deadline. If there is interest from the agency or the client they then will engage in more detailed conversation and negotiation with the media company.

There is opportunity to create a web service that will make this initial interaction more efficient and reach a wider audience. A media buying agency would post their RFP on this B2B website with specifics regarding the campaigns. Any marketer/sales team that has been approved (by agency) can view the RFP and respond by submitting a proposal.

The website would provide value:

1)Allow RFP’s to easily reach a wider audience of media companies.
2)Cut down on bulky emails by handling all uploading and downloading of presentations and PDF’s.
3)Allow sales teams and marketers to easily manage all their proposals and quickly view all RFP’s.

The website would not change the manner of which media buying agencies and corporate sales interact. Instead it would just add efficiency and organization to an existing process. The site would also enable more companies to view RFP’s and create more proposals. This should make the market more competitive and lead to better proposals. Let me know what you think, especially if you work in online advertising sales or in media buying.


Comments on ""


Blogger David Kutcher said ... (4:11 PM) : 

I know this is an old post, but you should check out the RFP Database as it seems to be pretty close to what you're describing.


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