MySpace Grassroots Marketing Agency

According to Hitwise, MySpace is the most popular place on the net. For people under 30, myspace has replaced classic procrastination pasttimes such as daydreaming, water cooler chat, and prank calls. If you happen to be in a band or make a living by spam and porn sites than MySpace is in contention for being the “best thing that ever happened in my life”. Like almost all social networking sites, MySpace also happens to be free. It seems like there should be tremendous opportunities for outsiders to monetize the MySpace community and create/unlock all kinds of value. This is happening as programmers create features faster than MySpace does. A few applications have recently been reviewed on techcrunch.com including mywhatspace.com (break up your friends into different groups), DatingAnyone and SingleStat.us (expedites the online flirtation process). There is also a proliferation of websites that offer different MySpace templates and widgets. The money-making idea that is most intriguing to me is to start a MySpace grassroots marketing agency. Use a combination of expertise, programming, best practices and good old BS to convince companies, restaurants, bands, aspiring wannabe’s, and politicians that they need to create and actively manage a MySpace profile. Now you may be asking yourself, isn’t the point of MySpace that everybody creates their own profile for free?” I agree that most bands can figure out on their own the best way to market their shtick. But corporations and old people (for lack of a better term) usually don’t move quickly enough. My guess is that there is a whole lot of advertising dollars on the table at companies and media buying agencies that are dying to be spent on MySpace but have yet to be shown the perfect advertising package from the good folks at Fox Interactive. Using the pitch that the best, and most authentic way to create a presence on MySpace is to do what everybody else is doing, and guess what – it’s free, might just work.